Model of integral green economy

as a holistic approach for development of tourism offer in pilot EDEN destinations /  Author: Marko Slapnik, marko.slapnik@posebendan.si

For the Model of Integral Green Economy, developed by Ronnie Lessem and Alexander Schieffer, which was presented on many practical cases in book Integral Green Slovenia, we tried to present practical value also in development and cooperation of EDEN destinations in the project EDEN55plusNW. There are five pilot EDEN destinations in the framework of EDEN55plusNW project: Vulkanland (AT), NP Northern Velebit (HR), River Kolpa (SI), Idria (SI) and Logarska dolina – Solčavsko(SI). The partners of the project (Srce Slovenije, Center za idrijsko dediščino, Provital, Agencija M, Steirisches Vulkanland, Stadtgemeinde Feldbach, Nacionalni park Sjeverni Velebit and Universita delle libereta AUSER di Trieste) want to promote cooperation among the EDEN destinations aiming to create integral tourist programmes for seniors 55+, to prolong the season in EDEN destinations and to encourage SMEs to design custom-made offers for seniors. Coordinated action and promotion of each EDEN destination require coordinated action of different stakeholders, from municipalities and public sector to the enterprises and private tourism providers to different societies and other interested parties. For preparing a coordinated action of an EDEN destination we posed these three key questions:
1.What does the title European Destination of Excellence relate to? Which are the key topics to distinguish an EDEN destination?
2.What has already been done to develop and present the key topics of EDEN destination and how do individual stakeholders cooperate and connect?
3.What can your organisation do to be recognized as an active part of European Destination of Excellence?
What about sustainable development and Integral Green Economy?
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Project presentation at the Regional Office of the Chamber of Commerce

The project EDEN55plus-NW creates a tourist network in the Styrian Vulkanland region. The proximity to Slovenia and Croatia is a great advantage, the tourist companies can use the export opportunities.
Through a transnational offer and through the application in the cooperating nations. The project facilitates networking, as the two student tours have already shown. In three workshops the companies will elaborate a strategic plan, which can be made in the future. A big first step is that by summer 2017, the participating regions will have available online and / or part-printed brochures with contact exchanges and a brief description of the companies. A second step is the transnational cooperation between agencies. The result is an exchange of knowledge between well-informed local persons, the accompaniment will be accompanied in the language of the guests, which gives the target group 55+ security. But all steps begin very small. All documents in the network of the national partners in English and the mother tongue, such as the information newsletter, are used to raise the awareness of the bilingual offer. Particularly for small businesses, this is a support and a possibility to be part of the network.