Workshops Croatia, Slovenia and Austria

First two parts of Step 5 (9 steps all together) in this project are completed. In Croatia, Slovenia and Austria first two workshops for small and medium sized enterprises (SMEs) were implemented successfully. The third workshops will be done in all three countries in June 2017.

Representatives of SMEs heard on the workshops about the philosophy of the EDEN destinations, the status quo of the project, as well as the results of questionnaires and study tours. Every EDEN destination has presented their touristic activities after joining the project EDEN55plusNW and their planned activities. Through the guided team work the SME representatives were motivated to participate actively and to point out the strengths of their region, as well as to create the programs for the two pilot testings’ and three days touristic packages. They had the opportunity to express their opinion and to create great experiences for tourists together with their partners. Two pilot programs were created, including all three countries. They will be implemented in April and May with Italian seniors 55+. Participants were curious about the outcomes of the survey as well as the study tours, on which also some of them took place. We were satisfied with the response, as there were more participants in each country than expected.

One of the most important outcomes of the second workshop was the creation of SMEs network by singing the “Letter of intent” by the SMEs representatives. This kind of commitment will hopefully keep the network alive also after the project ends and the network could get bigger and stronger and more successful through the years. The main goal of the network is to give the SMEs the opportunity to present themselves on the market together, as one powerful community of different tourism providers. This could improve their visibility on the market and enable them to create the comprehensive experience for customers. The network of SMEs is only one of four networks that will be created during the project. The other three are the networks of senior organisations, ITA/TICs and EDEN destinations. Coordinators of each network have prepared network strategies, as well as the “Letters of intent”, which will be signed for all four networks.

We can conclude that we managed to implement six well organised workshops and raised the interest by the SMEs. Hopefully the enthusiasm will stay present till the end of the project, as well as afterwards. The next big step is to organize and implement the two pilot testings’, which will give us further information needed to prepare the best possible experiences for seniors 55+.

Špela Štuhec, MA and doc. dr. Tanja Lešnik Štuhec

press release, Vulkanland



Development through cooperation – SME workshops in Vulkanland

Together, with a lot of joy and common respect into a future partnership

If entrepreneurs take their time – beside their day-to-day business – for strategic development, we as project managers are motivated and thankful. Because without this commitment and the willingness to contribute, without the engagement to go new steps, nothing new could arise, cooperation would be unthinkable.

In January and February 2017 SMEs from Vulkanland participate in tourism workshops. The main goals were to present EDEN and the European network, the discussion about the future tourism offers and the establishment of an international SME network within the EDEN destinations in Slovenia, Croatia and Austria. One entrepreneur describes the work in the network in this way: “A strong SME network could be a chance to go further steps in internationalization, to intense the contacts in Slovenia, Croatia and Italy, that’s the reason why I’d like to be part of it”. The basis are the trust and the willingness to work together. Therefore, SMEs developed common guidelines, which define the future cooperation. Some guideline points: Be active! Continuity! Mutual appreciation! Speak carefully about the network members! Know the services and offers from the network members!

Everyone agrees, just together we are strong! So of course, if new SMEs are interested to join the network – they are very welcome!

Furthermore, based on the philosophy and the slogan “Slow down and feel the life of EDEN” we will use the project results and develop our new tourism strategy in Feldbach. We are on a good way …. PRESS RELEASE Feb 8th

Mag. Daniela Adler-Neubauer, MBA